Ed has extensive experience in working with mainstream media, trade press and social media. He is adept at placing positive news stories and in dealing with unfavorable allegations raised by reporters. He offers several services that help his clients create the image they want and then he places it where it will be most effective. Ed is skilled in creating social media initiatives and using Search Engine Optimization (SEO) techniques that provide a substantial boost to web site rankings.
MediaScope Have you ever read a news story that you knew was biased but you couldn?t pinpoint why you thought so? There are dozens of ways that bias can seep into a news story while the reporter appears to adhere to an objective approach. But without specific instances, reporters are unlikely to take your complaints to heart. As a former journalist, Ed knows how to isolate story elements that create a biased impression to a reader, and he will coach you on how to make an effective case when complaining to journalists.
Strategic Planning Creating or establishing a new company, image or product takes more than sending out a news release and a mailer to potential customers. It takes a concerted, focused effort based on a sound knowledge of communications technologies and target audiences to ensure that your message cuts through today?s information overload. Ed is adept at traditional publicity approaches as well as social media techniques and Search Engine Optimization.
Tactical Implementation One you know where you're going, Ed knows how to take the steps to get you there, whether it is through news releases, blogging, white papers or media interviews.
Web Content Management Web sites need constant refreshing if they are going to attract repeat visitors, but it takes a communications professional to give a site a polished look and a balanced feel. As a former journalist, Ed also brings a newsman's outlook to maintaining an online newsroom for today?s reporters.
Social Media Somewhere on the Web, people are talking about your industry, maybe about your company. If you want to shape that discussion, Ed can tell you what's being said and the best ways to get involved.
Writing The author of hundreds of news articles and news releases, Ed knows how to shape and deliver a message to your key audiences.
MediaScope Have you ever read a news story that you knew was biased but you couldn?t pinpoint why you thought so? There are dozens of ways that bias can seep into a news story while the reporter appears to adhere to an objective approach. But without specific instances, reporters are unlikely to take your complaints to heart. As a former journalist, Ed knows how to isolate story elements that create a biased impression to a reader, and he will coach you on how to make an effective case when complaining to journalists.
Strategic Planning Creating or establishing a new company, image or product takes more than sending out a news release and a mailer to potential customers. It takes a concerted, focused effort based on a sound knowledge of communications technologies and target audiences to ensure that your message cuts through today?s information overload. Ed is adept at traditional publicity approaches as well as social media techniques and Search Engine Optimization.
Tactical Implementation One you know where you're going, Ed knows how to take the steps to get you there, whether it is through news releases, blogging, white papers or media interviews.
Web Content Management Web sites need constant refreshing if they are going to attract repeat visitors, but it takes a communications professional to give a site a polished look and a balanced feel. As a former journalist, Ed also brings a newsman's outlook to maintaining an online newsroom for today?s reporters.
Social Media Somewhere on the Web, people are talking about your industry, maybe about your company. If you want to shape that discussion, Ed can tell you what's being said and the best ways to get involved.
Writing The author of hundreds of news articles and news releases, Ed knows how to shape and deliver a message to your key audiences.