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Ed has extensive experience in working with mainstream media, trade press and social media. He is adept at placing positive news stories and in dealing with unfavorable allegations raised by reporters. He offers several services that help his clients create the image they want and then he places it where it will be most effective. Ed is skilled in creating social media initiatives and using Search Engine Optimization (SEO) techniques that provide a substantial boost to web site rankings.

Strategic Planning Creating or establishing a new company, image or product takes more than sending out a news release and a mailer to potential customers. It takes a concerted, focused effort based on a sound knowledge of communications technologies and target audiences to ensure that your message cuts through today's information overload. Van Herik Communications is adept at traditional publicity approaches as well as social media techniques and Search Engine Optimization.

Crisis Communications Van Herik Communications uses its extensive experience in crisis situations to craft a strategy and implement it within hours of a triggering event.

MediaScope Have you ever read a news story that you knew was biased but you couldn't pinpoint why you thought so? There are dozens of ways that bias can seep into a news story while the reporter appears to adhere to an objective approach. Using their experience as former journalists, staffers know how to isolate story elements that create a biased impression to a reader, and how to make a compelling case when complaining to journalists.

Social Media Somewhere on the Web, people are talking about your industry, maybe about your company. If you want to shape that discussion, Ed can tell you what's being said and the best ways to get involved.